Find the 3 assumptions your idea is most exposed to.

Three short questions about your idea. In about 20 seconds you'll see which of the 7 founder-killing assumptions yours most depends on - and a specific way to pressure-test each one.

Tell us about your idea. What is it, who's it for, and why does it matter?

What's making you believe this is a real opportunity, right now? Numbers, examples, things you've noticed - whatever pushed you toward it.

Have you spoken to anyone who'd actually pay for this? Are they aware of the problem without you leading them to it? And are they currently using a less-than-optimal solution?